As you can remember, from last year the Emporio Armani collection looked well dark for a Spring/Summer collection. It looked like it belonged to a leather/fetish club in New York than a breezy, summer vacation to the south of france or somewhere to the coast of Italy. Not that I don't like the collection it was just, well dark and cold. I love the sunglasses though. Simon Nessman was photographed by Mario Sorrenti for the campaign.